May 7, 2012
Austin-based software application development company honored by District Export Council for helping more than 30 U.S. companies establish an international presence.
AUSTIN - In concurrence with World Trade Month, Bridge360 was honored as a finalist for the Export Service Provider Award at the 2012 Second Annual International Awards: An Evening with the Consular Corps on May 3 at The Four Seasons Hotel in Austin.
"Bridge360 has helped more than 30 of our clients bring products into 37 countries, with heavy emphasis on European and Asian markets," said Brenda Hall, Bridge360 CEO. "We continue to operate with the mentality that trading on a global level can strengthen business, impact success on a larger level and leverage relationships for continued international trade opportunities."
The honor recognizes Bridge360's expertise in pinpointing the steps needed for companies preparing to launch products for worldwide use. Bridge360 has long been a guide for companies as they make their business and financial decisions to enter markets outside of the U.S. Bridge360 is the only company from outside the United States to work with China's Electronics and Standards Institute (CESI) to certify clients with GB 18030, a mandated Chinese government criterion that deals with the required character and language support needed to sell software in China.
"Since Bridge360's inception in 2001, more than half of our client base has engaged us with projects that include an element of international consulting, software internationalization or international software testing," said Hall. "The value in leading our clients to understand the importance of building cultural usability practices to ensure that their products will be accepted and embraced in specific, targeted markets has resulted in seamless global expansion for our clients."
Bridge360 was one of 13 finalists recognized at the Austin International Awards Ceremony. The winner of the Export Service Provider category was Hulsey, P.C. Other winners included: Lafes National Bodycare in the Small Business Exporter Category; Flare Industries in the Medium Business Exporter Category; and Freescale Semiconductor in the Large Business Exporter Category. The Austin Chamber of Commerce, GlobalAustin, City of Austin and the State of Texas hosted the Austin International Awards, with Bridge360 serving as a corporate sponsor.
About Bridge360
Bridge360 improves and develops custom application software at the enterprise level of a company, focusing on critical proprietary applications. By specializing in solving complex problems at every phase of the software development lifecycle, Bridge360 removes roadblocks to help clients' software and applications reach their goals in any market.
The Bridge360 customer base includes world technology companies, leading system integrators, federal and state government agencies, and small to enterprise businesses across the globe. Bridge360's clients span industries from legal to healthcare, automotive to energy, and high tech to high fashion count upon Bridge360 to clear a path for their success.
Bridge360 was founded in 2001 (as Austin Test, Inc.) and is headquartered in Austin, Texas with offices in Beijing, China. www.bridge360.com.
About The District Export Councils
District Export Councils (DECs) are organizations of leaders from the local business community, appointed by successive Secretaries of Commerce, whose knowledge of international business provides a source of professional advice for local firms. For more than 30 years, DECs have served the United States by assisting companies in their local communities export, thus promoting U.S. economic growth and creating new and higher-paying jobs for their communities.
Closely affiliated with the U.S. Commercial Service's U.S. Export Assistance Centers, the 56 DECs combine the energies of more than 1,500 exporters and private and public export service providers throughout the United States. DEC members volunteer their time to sponsor and participate in numerous trade promotion activities, as well as to supply specialized expertise to small and medium-sized businesses that are interested in exporting.
December 6, 2011
Austin-based Software Application Development Company CEO will help shape trade and export policy.
AUSTIN - Brenda Hall, CEO of Bridge360 and global business leader, was recently elected to a new board position as Vice Chairman of the U.S. District Export Council (DEC). In this role, she will be the Chief Operating Officer of the DEC and will be charged with building infrastructure such as policies, technology and funding sources.
Hall will also help drive initiatives including U.S. Commercial Service budgets, tariff barriers and other trade policies as well as export controls.
"I welcome the opportunity to continue my service with the National DEC. We have a heavy agenda ahead with the importance of guiding trade policies and export issues that continue to be critical to our economy," said Brenda Hall, CEO of Bridge360. "I look forward to taking on this position to encourage the importance of international trade, education and community outreach."
A recognized visionary on the technological and business facets of growing international business presence, Hall's most recently served as the DEC Secretary and Electronic Communication Committee Chair. The highlights of her leadership include utilizing social media to conduct information-gathering surveys, establish foundation and help raise awareness to DEC's focus. Additional highlights include building a communications platform for the National Steering Committee and the DEC's around the country.
"One of my proudest achievements as Electronic Communications Committee Chair was launching the communications platform, www.districtexportcouncil.com, within the first 6 months of my role," said Hall. "Since then, we have continued to enhance and update the content including events, positions and policies and information that is pertinent to support trade and commerce."
Hall will be joined on the DEC National Steering Committee by Chairman Dan Ogden, an International Trade Attorney in Dallas, Texas. Additionally, Roy Paulson of Paulson Manufacturing in Temecula, CA is serving as the secretary and treasurer.
About Bridge360
Bridge360 improves and develops custom application software, specializing in solving complex problems at every phase of the software development lifecycle. Bridge360 removes roadblocks to help clients' software and applications reach their goals in any market.
The Bridge360 customer base includes world technology companies, leading system integrators, federal and state government agencies, and small to enterprise businesses across the globe. Bridge360's clients span industries from legal to healthcare, automotive to energy, and high tech to high fashion count upon Bridge360 to clear a path for their success.
Bridge360 was founded in 2001 (as Austin Test, Inc.) and is headquartered in Austin, Texas with offices in Beijing, China. www.bridge360.com.
About The District Export Councils
District Export Councils (DECs) are organizations of leaders from the local business community, appointed by successive Secretaries of Commerce, whose knowledge of international business provides a source of professional advice for local firms. For more than 30 years, DECs have served the United States by assisting companies in their local communities export, thus promoting U.S. economic growth and creating new and higher-paying jobs for their communities.
Closely affiliated with the U.S. Commercial Service's U.S. Export Assistance Centers, the 56 DECs combine the energies of more than 1,500 exporters and private and public export service providers throughout the United States. DEC members volunteer their time to sponsor and participate in numerous trade promotion activities, as well as to supply specialized expertise to small and medium-sized businesses that are interested in exporting.
November 2, 2011
Brenda Hall joins prestigious international business leaders of influential companies and government organizations at the conference devoted to international trade skills, content and educational workshops.
AUSTIN - Brenda Hall, CEO of Bridge360, will speak at the National District Export Council Conference & Exposition, Nov. 2 - 5 at the Caesars Palace Hotel & Casino, in Las Vegas, Nevada. As the Secretary-Treasurer of the U.S. District Export Council National Steering Committee, Hall will share her expertise on how technology and social media can be an essential element to expanding international business presence.
"Technology continues to evolve and play a vital role in our business and personal relationships," said Hall. "It is certainly a privilege to be a part of the significant line-up of speakers, and I look forward to sharing how companies can utilize and tailor social media resources to drive sales, customer support and global collaboration, among others, to launch their business to the next level and connect with large-scale and diverse audiences."
The Conference welcomes the industry's leading entrepreneurs and leaders from public and private sectors, foreign trade representatives and key U.S. Department of Commerce representatives for two full days of keynote addresses and panel discussions. The Conference will also present Export University, where attendees can take part in a number of educational sessions that are designed for both seasoned and new exporting representatives. Hall joins prominent invited speakers such as Steve Hill, recently named Director of Economic Development, and Assistant Secretary for Trade Promotion and Director General of the U.S. and Foreign Council Suresh Kumar.
A recognized visionary on the technological and business facets of growing international business presence, Hall, who chairs the National Steering Committee Technology and Communication Committee, will go into detail about how a small, medium or global corporation can make use of social media to fit their particular business needs.
Associated with the U.S. Commercial Service's U.S. Export Assistance Centers, the national District Export Councils are organizations that consist of local business leaders throughout the country.
About Bridge360
Bridge360 improves and develops custom application software, specializing in solving complex problems at every phase of the software development lifecycle. Bridge360 removes roadblocks to help clients' software and applications reach their goals in any market.
The Bridge360 customer base includes world technology companies, leading system integrators, federal and state government agencies, and small to enterprise businesses across the globe. Bridge360's clients span industries from legal to healthcare, automotive to energy, and high tech to high fashion count upon Bridge360 to clear a path for their success.
Bridge360 was founded in 2001 (as Austin Test, Inc.) and is headquartered in Austin, Texas with offices in Beijing, China. The company is one of Austin's largest women-owned businesses, recognized by the Austin Business Journal. www.bridge360.com.
October 18, 2011
Austin-based software application development company attributes success to its partnership with clients, employee dedication and innovative solutions.
AUSTIN - Bridge360, a custom software application development company, is celebrating its 10-year anniversary this week with a giant "thank you" to clients, employees and the community.
Working with clients to reach their full potential with quality software products and systems has been the compelling focus of the company's steady growth over the last 10 years. With its launch one month after 9/11, Bridge360 has weathered the storms of the last decade and has been committed to client success from the beginning.
"Despite the ongoing changes in this uncertain climate, Bridge360 has remained a strong leader for custom software application on an international level," said Brenda Hall, CEO of Bridge360. "As we reflect upon the last 10 years, our accomplishments are largely due to the integral relationships we have forged with clients."
With Bridge360's foundation in quality assurance and international software deployments, the company has been called to deliver complex application development projects for leaders including local technology to international retailers and Fortune 100 companies. These companies entrusted Bridge360's talent for application development, creative enhancements to restore software and rescuing projects that had gotten off-track.
"As we celebrate our past and position for the future, our key, ingrained belief is that there a direct correlation between our clients success and our own, and this continues to be the catalyst for our success," said Hall. "From a young startup to a thriving company with an international presence, we continue to tailor our business model to reflect the changing needs of our customer base."
About Bridge360
Bridge360 improves and develops custom application software, specializing in solving complex problems at every phase of the software development lifecycle. Bridge360 removes roadblocks to help clients' software and applications reach their goals in any market.
The Bridge360 customer base includes world technology companies, leading system integrators, federal and state government agencies, and small to enterprise businesses across the globe. Bridge360's clients span industries from legal to healthcare, automotive to energy, and high tech to high fashion count upon Bridge360 to clear a path for their success.
Bridge360 was founded in 2001 (as Austin Test, Inc.) and is headquartered in Austin, Texas with offices in Beijing, China. The company is one of Austin's largest women-owned businesses, recognized by the Austin Business Journal. www.bridge360.com.
June 22, 2011
Taking the lead from clients, Bridge360 has refocused its service offering on custom software and application development.
AUSTIN - Software changes everything. Or at least that has been a core belief for Brenda Hall, the founder of Bridge360. Helping clients reach their full potential with quality software products and systems has been the driving focus of the company's steady growth over the last 10 years. As clients have been faced with more complex challenges with everything from mainframe to mobile, Bridge360 continues to answer their call. Bridge360's latest expansion in services is expected to help the company see the largest growth in its history, doubling in size and requiring a move to larger office space in August.
"Growing companies focus where their clients lead them. Over the last two years, our clients have been relying upon us to help them solve their toughest software challenges," said Brenda Hall, CEO of Bridge360. "It was only natural that we expand our focus to where our clients think we shine."
With a foundation in quality assurance and international software deployments, Bridge360 in recent years has been called to deliver complex application development projects for several major retailers and Fortune 100 manufacturers. These companies have relied upon Bridge360's talent for application development, creative enhancements to modernize software and rescuing projects that have gotten off-track.
Bridge360's expanded services now include application development, modernization, consulting and project rescue services in addition to quality assurance and Internationalization.
"As a young startup with a vision and few employees, we steadily grew at a continuous organic rate around 35% each year," said Hall. "However, as our economy here in Texas has shown, Bridge360's business has been accelerating at the rate of 400% for 2010 and 2011. We are hiring technical teams, and we are Open for Business!"
This is not the first expansion of services for Bridge360. Founded in 2001 as quality assurance company Austin Test, Inc., the company was renamed Bridge360 in 2005 as part of expanded focus in Internationalization and Localization services to support the growth in U.S. companies exporting software internationally.
"As the internationalization and localization side of the business grew, in addition to our quality assurance customer base, we really outgrew our name, thus the change to Bridge360," said Hall. "That change five years ago really set us upon a path to expand our software development services."
About Bridge360
Bridge360 improves and develops custom application software, specializing in solving complex problems at every phase of the software development lifecycle. Bridge360 removes roadblocks to help clients' software and applications reach their goals in any market.
The Bridge360 customer base includes world technology companies, leading system integrators, federal and state government agencies, and small to enterprise businesses across the globe. Bridge360's clients span industries from legal to healthcare, automotive to energy, and high tech to high fashion count upon Bridge360 to clear a path for their success.
Bridge360 was founded in 2001 (as Austin Test, Inc.) and is headquartered in Austin, Texas with offices in Beijing, China. www.bridge360.com.
May 16, 2011
Brenda Hall will discuss ways to avoid technical and cultural faux pas when working in new international markets.
AUSTIN - Trade Texas Style: Expanding Your International Presence is a half-day learning opportunity for businesses that want to explore new markets. Brenda Hall, CEO of Bridge360 and Secretary of the United States National District Export Council, joins six other Texas business leaders in sharing expertise to help businesses capitalize on opportunities and expand trade proactively. Trade Texas Style will be held at the Headliners Club in the Chase Building on May 19 from 8-11:15 a.m.
"The opportunity for growth with international expansion and exports is vast for Texas businesses," said Hall. "This event is a great way to gain insight from local leaders about how trading on a global level can strengthen your business, impact your success on a larger level and how to forge and leverage relationships for continued international trade opportunities."
Hall is among several local influential leaders speaking at Trade Texas Style including representatives from the Office of the Governor, Reed Exhibitions, Citibank, Jackson Walker L.L.P., FedEx and Austin U.S. Export Assistance Center. The event commences with a breakfast and welcome from the Greater Austin Chamber of Commerce, while several companies sponsoring the event will be on hand as well: Citibank, FedEx, Jackson Walker and U.S. Commercial Service.
About Bridge360
Bridge360 improves and develops custom application software. We specialize in solving complex problems at every phase of the software development lifecycle, removing roadblocks to help our clients' software and applications reach their full potential in any market.
The Bridge360 customer base includes software companies and world technology leaders, leading system integrators, federal and state government agencies, and small to enterprise businesses across the globe. Clients spanning industries from legal to healthcare, automotive to energy, and high tech to high fashion count on us to clear a path for success.
Bridge360 was founded in 2001 (as Austin Test) and is headquartered in Austin, Texas with offices in Beijing, China. www.bridge360.com
April 11, 2011
WASHINGTON, D.C.- As the Secretary/Treasurer of the National District Export Council (DEC) Steering Committee, Bridge360 CEO Brenda Hall will join other DEC executive leadership team members in meetings with the White House Reorganization Team to discuss Free Trade Agreements and the restructuring of the U.S. Commercial Service on April 12.
"One of my goals will be to bring a collective voice of business leaders from across the U.S. that make up the DEC to ensure our support for passing Free Trade Agreements for Korea, Panama and Columbia is heard by this administration," said Hall. "Other important items to weigh in on will be to raise the awareness of how budget cuts on the U.S. Commercial Service will impact the global expansion of American business, and lastly, to advocate the power of American technology companies as strong export candidates."
"One of my goals will be to bring a collective voice of business leaders from across the U.S. that make up the DEC to ensure our support for passing Free Trade Agreements for Korea, Panama and Columbia is heard by this administration," said Hall. "Other important items to weigh in on will be to raise the awareness of how budget cuts on the U.S. Commercial Service will impact the global expansion of American business, and lastly, to advocate the power of American technology companies as strong export candidates."
These meetings will take place during the District Export Council Leadership Forum in Washington D.C., April 11-12. Hall will join national business leaders in helping shape the policy and position for the DEC around issues such as the Free Trade Alliances for Korea, Panama and Columbia; Trade Promotion Authority including the Trans-Pacific Partnership agreements; and the re-alignment of the Department of Commerce and budget allocations. Additionally, she will also meet with legislative committee members to advance American business exports.
About Bridge360
Bridge360 improves and develops custom application software. We specialize in solving complex problems at every phase of the software development lifecycle, removing roadblocks to help our clients' software and applications reach their full potential in any market.
The Bridge360 customer base includes software companies and world technology leaders, leading system integrators, federal and state government agencies, and small to enterprise businesses across the globe. Clients spanning industries from legal to healthcare, automotive to energy, and high tech to high fashion count on us to clear a path for success.
Bridge360 was founded in 2001 (as Austin Test) and is headquartered in Austin, Texas with offices in Beijing, China. www.bridge360.com.
Brenda Hall joins a leadership showcase of speakers including Steve Ballmer, Warren Buffett, Jeff Immelt and Bob Iger at the summit dedicated to expanding business opportunities for Montana companies.
Brenda Hall, CEO of Bridge360, will speak at the Montana Economic Development Summit, Sept. 13-14 on the campus of the University of Montana. As the Secretary-Treasurer of the U.S. District Export Council National Steering Committee, Hall will speak on a panel focused on trade resources for Montana.
The Summit, which has been held every three years since 1995, welcomes more than 2,000 top entrepreneurs, academics, policy makers, corporate representatives, investors and Montana business owners to two full days of keynote addresses and panel discussions. Keynote addresses on Monday include Steve Ballmer, CEO of Microsoft; Warren Buffett, Chairman and CEO of Berkshire Hathaway; Jeff Immelt, Chairman and CEO of General Electric and Barry Diller, Chairman and CEO of IAC, Chairman of Expedia, Inc. and Chairman of Live Nation Entertainment. Bob Iger, President and CEO of Disney and Sam Gilliland, Chairman and CEO of Sabre Holdings are among the keynote speakers for Tuesday's agenda.
Hall, who is a frequent speaker on international business, especially focused on taking software into international markets including China, is joined on the Trade Resources for Montana panel by Inga Fisher Williams of the SBA Office of International Trade, Courtney Gregoire of the U.S. Commerce Service, National Export Initiative and Dianna Kegel of Towhaul. The discussion will be moderated by Nicole Hagerman of the Montana World Trade Center, and will expand on the National Export Initiative, which supports U.S. businesses in growing their markets by selling their goods and services all across the globe.
The hosts of the 2010 Summit are Senator Max Baucus, the Montana Economic Developers Association and Montana Tech of the University of Montana. Bridge360 has joined in supporting the event as a Red Star Sponsor.
About Bridge360
Bridge360 is a company of technical software experts focused on supporting corporations that want to export their products into global markets. Bridge360 reduces business risks and costs by applying software development, translation and project management expertise to all phases of the software life cycle. Bridge360 offers a complete suite of services that supports client global deployment without compromising quality such as: Internationalization and Localization; Custom Application Design and Development; Legacy Software to the Web Implementation; Compliance and Certification for China as well as QA Test Automation.
The Bridge360 customer base ranges from young companies to world technology leaders, spanning industries such as automotive manufacturing, Wi-Fi/Broadband, fast food to fashion. Bridge360 is headquartered in Austin, Texas with Asian operations in China. For more information, visit www.bridge360.com.
In celebration of China-based Camelot Information Systems Initial Public Offering on the New York Stock Exchange, executives from Camelot, joined by Bridge360 CEO, rang The Opening BellSM.
Bridge360 CEO Brenda Hall, joined partner Camelot Information Systems, Inc., (NYSE: CIS) CEO Simon Ma and COO Heidi Chou to ring The Opening BellSM at the New York Stock Exchange this morning. The visit to the NYSE was in celebration of Camelot's initial public offering on July 21, 2010. Camelot, headquartered in Beijing, China, is a leading provider of business solutions and IT services.
Austin-based Bridge360, a technical quality leader for software Internationalization, custom software development and test automation, partnered with Camelot in 2007 by facilitating the legal and business aspects for Camelot to set up a U.S. base in Austin, Texas. Camelot had provided the same service for Bridge360 to open operations in Beijing.
"We are happy to be a part of Camelot's celebration here today," said Hall, who also serves as the Secretary of the National District Export Council. "This is an example of a stellar company built on their commitment to excellence, and dedication to the highest of standards and values. I'm very proud to be part of their recognition and success."
Camelot is the 18th Chinese-based company to join the NYSE, however, they are the first IT services company.
"Simon and I believe in building strong and lasting relationships based on tried and true principles of trust and integrity, and I'm thrilled to see the fruits of our vision to build a strong 'global bridge' that supports business and creates job growth on the international field of commerce," said Hall.
About Bridge360
Bridge360 is a company of technical software experts focused on supporting corporations that want to export their products into global markets. Bridge360 reduces business risks and costs by applying software development, translation and project management expertise to all phases of the software life cycle. Bridge360 offers a complete suite of services that supports client global deployment without compromising quality such as: Internationalization and Localization; Custom Application Design and Development; Legacy Software to the Web Implementation; Compliance and Certification for China as well as QA Test Automation.
The Bridge360 customer base ranges from young companies to world technology leaders, spanning industries such as automotive manufacturing, Wi-Fi/Broadband, fast food to fashion. Bridge360 is headquartered in Austin, Texas with Asian operations in China. For more information, visit www.bridge360.com.
About Camelot Information Systems
Founded in 1994, Camelot Information Systems, Inc., (NYSE: CIS) is a leading provider of world-class business solutions and IT services to the top 500 business corporations and financial institutions in mainland China, Taiwan, Hong Kong, and Japan through a network of 28 regional/local subsidiaries. Over the years, Camelot has been actively expanding its solution and service offerings through sustainable investments in developing proprietary solutions and establishing strategic partnerships with leading international IT product providers. For more information about Camelot, please visit www.camelotchina.com.
Bridge360 Appoints Philip Smith As Director Of Professional Services
June 15, 2010
Seasoned technology veteran brings more than 20 years experience leading global technology teams at Fortune 100 companies to head Bridge360's professional services team.
Bridge360 announced today that Fortune 100 technology leader Philip Smith has joined the company as Director of Professional Services. Smith is a former Project Lead at HP and EDS, and brings more than 20 years of expertise in the project management sector.
With EDS, Smith was directly responsible for software development programs in the Supply Chain space, and for deployment of General Motors common system to emerging markets. Most recently, he was a Business Consultant to GM's Global Supply Chain Operations.
"As an experienced team leader for large global projects, Phil understands the challenges that our clients face and how we can make an immediate impact to project quality and efficiency," said Brenda Hall, CEO of Bridge360. "Much as he has done in his years with EDS and HP for projects with such clients as GM, Phil will lead our professional services team to ensure our clients enjoy peace of mind with on-time, on-budget projects supported by some of the best technologists in the business."
Through his role as Director of Professional Services, Smith oversees all Bridge360 projects. This includes working with Bridge360 clients to ensure projects and deliverables align with resource commitments, budgets and timelines. Phil will also focus on implementing best practices for project management and software development within the Bridge360 delivery teams.
"A few years ago, GM and EDS were in need of a solution to 'Internationalize' a major legacy application. This was a large scale and complex project with significant budget, time, and technical constraints that were non-negotiable," said Smith. "We selected Bridge360 as a partner, and they delivered on time and within budget. They are a first- class organization, and I am looking forward to being a member of their team."
Smith's successful track record as a business consultant and solution architect has enabled him to operate in complex application landscapes. His experience and contributions are quickly allowing Bridge360 to grow and expand in the custom application development area.
"Phil has already opened up our capabilities to scale and deliver services without compromising quality," said Hall.
A Michigan native, Smith received a Finance degree from Western Michigan University. He is also a Certified Project Manager from the Project Management Institute.
About Bridge360
Bridge360 is a company of technical software experts focused on supporting corporations that want to export their products into global markets. Bridge360 reduces business risks and costs by applying software development, translation and project management expertise to all phases of the software life cycle. Bridge360 offers a complete suite of services that supports client global deployment without compromising quality such as: Internationalization and Localization; Custom Application Design and Development; Legacy Software to the Web Implementation; Compliance and Certification for China as well as Quality Assurance and Test Automation.
The Bridge360 customer base ranges from small companies to world technology leaders, spanning industries from automotive to Wi-Fi to fast food. Bridge360 is headquartered in Austin, Texas with Asian operations throughout China. For more information, visit www.bridge360.com.
National District Export Council Steering Committee Elects Bridge360 CEO Brenda Hall as Secretary
December 2, 2009
Brenda Hall, CEO of Bridge360 and international business leader, was recently elected as the Secretary of the National Steering Committee of the U.S. District Export Council and to serve as Electronic Communications Committee Chair.
The United States District Export Council (DEC) recently named Austin international business leader Brenda Hall, CEO of Bridge360, to its National Steering Committee, at its annual conference in Washington, DC.
The mission of the District Export Councils is to contribute leadership and international trade expertise to complement the U.S. Commercial Service's export promotion efforts through counseling businesses on the exporting process and conducting trade education and community outreach. The National Steering Committee, together with the regional DEC executive committees, government leaders, and international trade experts work with the membership to create an annual strategic plan to build consensus on important legislative issues that involve all members in mission fulfillment.
Ms. Hall is recognized for her expertise in international business throughout Texas and the U.S. She is a past Chairman for the Camino Real District Export Council for the State of Texas and past chair of the International Center of Austin. Her position as secretary provides the opportunity to provide direction on behalf of the DEC on current and critical trade issues, such as Business Visa Reform, Intellectual Property Protection, expanding trade, and promoting American exports. "I welcome the opportunity to help shape the DEC's technology initiatives," says Hall, "Today's global economy defines our mission and requires new solutions to accelerate the communications between the Dept. of Commerce, US Export Assistance Centers, and regional DECs."
Hall is a frequent speaker on international business, especially focused on taking software into international markets including China.
About Bridge360
Bridge360 is a company of technical software experts focused on supporting corporations that want to export their products into global markets. Bridge360 reduces business risks and costs by applying software development, translation and project management expertise to all phases of the software life cycle. Bridge360 offers a complete suite of services that supports client global deployment without compromising quality such as: Internationalization and Localization; Custom Application Design and Development; Legacy Software to the Web Implementation; Compliance and Certification for China as well as QA Test Automation.
The Bridge360 customer base ranges from young companies to world technology leaders, spanning industries such as automotive manufacturing, Wi-Fi/Broadband, fast food to fashion. Bridge360 is headquartered in Austin, Texas with Asian operations in China. For more information, visit www.bridge360.com.
About The District Export Councils
District Export Councils (DECs) are organizations of leaders from the local business community, appointed by successive Secretaries of Commerce, whose knowledge of international business provides a source of professional advice for local firms. For more than 30 years, DECs have served the United States by assisting companies in their local communities export, thus promoting U.S. economic growth and creating new and higher-paying jobs for their communities.
Closely affiliated with the U.S. Commercial Service's U.S. Export Assistance Centers, the 56 DECs combine the energies of more than 1,500 exporters and private and public export service providers throughout the United States. DEC members volunteer their time to sponsor and participate in numerous trade promotion activities, as well as to supply specialized expertise to small and medium-sized businesses that are interested in exporting.
Bridge360 Technologists Present Papers @HCI International 2009
July 22, 2009
Austin-based Bridge360, a technical quality leader for software internationalization and quality assurance announced today that Bridge360's CTO, Chris Durand and Morgan McCollough, Advisory Globalization Engineer presented their papers at the 13th International Conference on Human-Computer Interaction 2009. This conference is the recognized international forum for the dissemination and exchange of up-to-date scientific information on theoretical, generic and applied areas of Human- Computer Interaction (HCI).
Mr. Durand's paper "Internationalizing Mainframe Applications," highlights a case study describing the internationalization of a mainframe application for Korean and Chinese users without changing mainframe application code. The paper describes specific issues encountered during the project, the solutions considered, and the strengths and weaknesses of the selected solution. It also describes an algorithm used to perform efficient translation of system messages with embedded variables.
Mr. McCollough's paper "Whose rule is it anyway?" describes the challenges encountered when core application components, or features that are routinely configured and customized in the field require internationalization. The case study examines the complexities and challenges faced in introducing internationalization changes for customized business rules.
"I'm very proud of the technical leadership both Chris Durand and Morgan McCollough bring to global software design and development," says Bridge360 CEO, Brenda Hall. "Our clients have consistently entrusted their products and systems to our care based on the repeated value both Chris and Morgan provide them."
About Bridge360
Bridge360 is a company of technical software experts focused on supporting corporations that want to export their products into global markets. Bridge360 reduces business risks and costs by applying software development, translation and project management expertise to all phases of the software life cycle. Bridge360 offers a complete suite of services that supports client global deployment without compromising quality such as: Internationalization and Localization; Custom Application Design and Development; Legacy Software to the Web Implementation; Compliance and Certification for China as well as QA Test Automation.
The Bridge360 customer base ranges from young companies to world technology leaders, spanning industries such as automotive manufacturing, Wi-Fi/Broadband, fast food to fashion. Bridge360 is headquartered in Austin, Texas with Asian operations in China. For more information, visit www.bridge360.com.
About the HCI Conference
This year 4348 individuals from academia, research institutes, industry and governmental agencies from 73 countries submitted contributions to the Conference, in San Diego, CA. Over 1350 papers that were judged to be of high scientific quality were included in the program.
The HCI International 2009 Conference Proceedings, comprising papers presented at the Conference, will be published by Springer in a 17-volume set in the Lecture Notes in Computer Science (LNCS) series and its sub-series Lecture Notes in Artificial Intelligence (LNAI). They also will be made available on-line through the LNCS Digital Library, readily accessible by all subscribing libraries around the world.
Bridge360 Achieves China Software Certification with Zilliant, the First Mid-Sized Software Company to Secure CESI Certification
March 2, 2009
Austin-based Bridge360, a technical quality leader for software internationalization and localization, partnered with Zilliant, Inc., to become the first software company to secure the China Electronics Standardization Institute (CESI) GB 18030 Certification from outside of China.
"This achievement clearly points to the commitment and expertise of the Bridge360 technical team to collaborate, support and accomplish the necessary technical requirements for our clients and for CESI," said Brenda Hall, Bridge360 CEO. "We are always focused on helping our clients build not only technical bridges but also business bridges and relationships that deliver quality services, integrity and bring the world a little closer together in a positive way."
In March 2000, the Chinese National Standard GB 18030-2000 Information Technology was published. This compulsory standard requires software to support extended Chinese characters, dialects, ideograms and fonts. China's Ministry of Information Industries authorized only the China Electronics Standardization Institute (CESI) to be responsible for testing and enforcing this standard. CESI issues a GB 18030 certification to both foreign and domestic software products that pass CESI's tests.
Though companies such as Adobe, IBM and Microsoft have been approved for self-certification within China, all other software companies must go through CESI to receive the certification in order to sell their products in China. Zilliant is the first company to do this remotely without having a local China office. Zilliant was able to accomplish this with the guidance of Bridge360, which has developed a relationship with CESI to learn the steps that are required and bring this knowledge to its clients.
"Zilliant chose Bridge360 as our technical partner because of their expertise in internationalization and localization of enterprise software," said Beth Weeks, vice president of engineering at Zilliant. "We are excited to be the first mid-sized based company to achieve certification and believe this certification will ensure successful global deployments of our pricing software throughout China."
Understanding the government standard GB 18030-2000, what Unicode extensions, fonts, operating systems and languages all need in order to work together is the foundation of Bridge360's internationalization services. However, this is only step one of the process. The application process is quite thorough and is pass-fail so the readiness process must ensure the software meets the Standard with repeatable results and all issues fixed prior to application submission. The application must be done in Mandarin, with Mandarin data built from requirements to finished deployment. Bridge360 is set up to take its client through the entire process from start to finish, including application filing, communications with CESI, payment and certification logo receipt.
"Bridge360 understands how important the standards are to the success of companies selling products in China. We appreciate having a partner like Bridge360 that we can work with to ensure United States software companies have products that work properly in our country, delivering the best experience to our consumers," said Ms. Song Hong RU, Director and Senior Auditor, CESI.
About Bridge360
Bridge360 makes software applications, products and IT systems work in any country in the world. Bridge360 reduces business risks and costs by applying software development, translation and project management expertise to all phases of the software life cycle. Bridge360 is a pioneer of VirgilTM, a globalization methodology certification that is the basis for knowledge transfer with clients.
The Bridge360 customer base ranges from mid-sized companies to world technology leaders, spanning industries from automotive to Wi-Fi to fast food. Founded originally in 2001 as Austin Test, Inc., Bridge360 is headquartered in Austin, Texas. For more information, visit www.bridge360.com.
About Zilliant
Zilliant is the leading provider of price optimization and price management applications for manufacturing, distribution, high-tech, and industrial service companies. Zilliant Precision Pricing Suite (ZPPS) uses existing transactional data to improve decisions across all facets of price analysis, setting and execution. ZPPS applications combine powerful price segmentation and optimization science with easy-to-use business applications to help companies achieve the best pricing possible on every deal, increasing profits by tens of millions of dollars. Headquartered in Austin, Texas, Zilliant is a privately held company. Investors include Austin Ventures, Cardinal Ventures, JP Morgan Partners, and Trellis Partners. For more information contact Zilliant at 877.893.1085 or visit www.zilliant.com.
About CESI
The CHINA Electronics Standardization Institute (CESI) is a nonprofit institution engaged in standardization and conformity assessment activities in the field of electronic information technologies.
Authorized by government competent departments, CESI organizes to develop national and industrial standards for electronic information technologies based on the principle of consensus and transparence, being devoted to the interests of the public and promoting scientific and technical development; and to participate in the international standardization activities in the field of electronic information technologies to safeguard legitimate national interests.
In accordance with the rules and regulations developed by the National Committee for supervising Certification and Accreditation, CESI operates product certification, quality system certification, safety and EMC tests, measurements and calibration to provide both trading sides with evidences for impartial assessment and assist the government in regulating marketing practice so as to promote trade and protect consumers' legitimate rights and interests.